Vodafone introduced a new deal for their new and upgrading customers, who are taking a device from Vodafone’s smartphone range. The offer is called Data Test Drive and it gives contract customers 3 months of unlimited data to test the Vodafone network and use their smartphones as much as they want. This offer has been invented so that customers can check how big data plan they need. After that three-month-long trial customers will be texted by Vodafone and informed how much data they have used. If it exceeds the data plan they chose, a new data plan will be offered to accommodate for the amount of data they need. After all, they are signing a 12- or 24-month contract so it’s better to sign something that suits their needs.