Blackberry, formerly known as RIM, announced that this year it focuses on launching mid-level and upper-tier smartphones with their newest OS – BlackBerry 10. It means that PAYG customers most likely will not have any opportunities to get a device with BlackBerry 10 in a pay-as-you-go deal. This announcement comes as a disappointment to many customers as they would like to see Blackberry 10-powered phones at a lower price.
The new Z10, which was first to have BB10 OS, turned out to be very successful as BlackBerry reports it has sold three times as many phones on the first day than any previous device produced by the Canadian producer. There have been no figures released concerning Z10 sales. However, market analyst Peter Jefferies said “We believe Carphone Warehouse is seeing widespread sell-outs while O2, Vodafone, Orange and EE are seeing robust demand”.
New BB10 phones might have a huge impact on Blackberry’s market share and hopefully next year we will see some pay-as-you-go low-cost smartphones with this new software. Surely, the company would like to have a phone that will match in popularity with the famous Curve 9320.