ASDA Mobile, in wake of the move to EE, has rolled out a new PAYG tariff that is up-to-date with current mobile market. This was done in hope to attract more customers interested in pay-as-you-go SIM cards.
ASDA Mobile not only has made a big decision to move to EE’s network, but also significantly lowered its PAYG tariff. The change comes to a great benefit of customers as the majority of rates went down by 20 to 33 per cent. New ASDA has kept its one flat tariff, but cut the call rates from 10p to 8p per minute, while texts costs now just 4p in contrast to 6p before. Moreover, the MVNO used to have a bit complicated rate for data: 75p for first 25MB a day and 50p/MB thereafter. If you only used 25MB per day it meant that 1MB cost 3p, however, if you just used one more megabyte, 26MB, then the price per MB increased to almost 5p. Obviously, the average cost sky-rocketed with each additional MB of data. Right now ASDA Mobile offers a flat fee of 5p/MB.
Current and new ASDA PAYG SIM card owners can now also take advantage of new bundles. From previous 4 bundles, the provider evolved to 6 bundles that offer more flexibility and may cater for needs of modern smartphone users (for example data bundle: £5 for 500MB). In general, the new bundles offer twice as much allowance for the same price, although unlimited texts in old bundles are changed to 2000 texts in the new ones.
Full data on the new ASDA PAYG SIM card offer is available on their website at https://mobile.asda.com/ .