If you are a pay as you go customer, O2 offers 50MB of data in the EU for £2, while contract customers will get unlimited data for one day at the same price.
O2 UK decided to update its data roaming deals and add a new cheap and simple deal both for Pay Monthly and Pay & Go tariffs. This new O2 Travel tariff costs just short of £2 and gives O2 pay as you go SIM card users 50MB of data to be used all around Europe. This is a good value-for-money service as standard EU data rate is 19c per MB, in short 50 MB would cost you five times more! In the case of Pay Monthly tariff, unlimited data in Europe costs £2 a day.
There are two things you need to remember when selecting this data roaming service. First, you need to have O2 Travel activated to be able to turn on the deal. In the case of PAYG SIM cards, you try to activate it by texting TRAVELON to 21300 or check it by calling customer service on 4445. Contract customers can check it on MYO2 or call customer services; however, some contracts cannot use O2 Travel. Second, in both situations, PAYG and PAYM, the deal lasts from 00.00 to 23.59 UK time, so don’t turn it on just before midnight. This also means that if you use pay as you go SIM card then try to use your allowance before midnight as otherwise you will lose it.
The idea behind the £2 O2 Travel roaming deal came after the operator conducted a research that showed that a vast majority of travellers leave their phones at a hotel when going sightseeing. Simultaneously the same group of people admitted that they feel that they lack source of information about food establishments or directions. The O2 deal is supposed to provide solution to these issues as each data roaming can give even PAYG SIM card users a confidence that they can use their smartphones abroad and not worry about exuberant costs.
Nina Bibby, Marketing and Consumer Director at O2 said: “People use their mobiles as a source of information on a daily basis; we believe it should be no different when they are on holiday. By giving our customers access to all the data they need for just £1.99 a day when they are in Europe, we are offering them a worry free way to get the most out of their smartphones, whether it’s looking for a great place to eat, or navigating the streets of an unfamiliar city.”