The first 4G operator wants to reinforce its position by offering 4G packs from just £1 a week
EE updated their 4G tariffs for their PAYG customers in an attempt to increase their customer base and reaffirm their market leader position. Their new range of tariffs starts from just 1 quid a week. This obviously aroused the imagination of the market and the operator called it a breakthrough in terms for providing 4G service to PAYG SIM card users.
There are 3 new types of bundles for pay as you go (payg sim card) available at EE: Data, Talk and Text and Everything.
The only available Data pack is the mostly advertised £1 pack that comes with 10 minutes, 10 texts and 100MB of data and is renewable every 7 days. It is hardly enough for any daily user and with just 100MB the customers will not have many opportunities to experience 4G speeds. On the other hand it costs just 1 quid, so considering the price it is a good value-for-money deal.
There is more to choose from in terms of Talk and Text bundles as you have 3 different options to choose from. The cheapest one also costs just £1 and gives the customers 25 minutes, 50 texts and 10MB of data, which is valid for 7 days. Again such a small bundle would hardly satisfy any customer. The other two Talk and Text bundles come with unlimited texts, 10MB and 250 or 750 minutes. The smaller version costs £10 and the bigger £15. Both of them are valid for 30 days and are renewed after such period.
Finally, we have got the all-in-one Everything packs which may be the most useful bundles for everyday PAYG SIM card users. They come in 3 sizes: £10, £15 and £25. The smallest one offers 150 minutes, unlimited texts and 500MB of data. The medium one also has unlimited texts but also 500 minutes and 2GB of data. The biggest Everything pack is something that can truly satisfy most customers and let them experience 4G at its best. It comes with 1000 minutes, unlimited texts and 4GB of data. All of the Everything packs can be renewed after 30 days.
All in all, EE came up with quite nice all-in-one bundles for PAYG SIM cards plus some less useful data and talk and text package. However you judge that offer, it is a nice improvement to their last PAYG SIM card deals with 4G and as always increased competitiveness means better rates for consumers.