Few days ago Google announced that it will start its own MVNO in the USA in a partnership with T-Mobile and Sprint
Google to launch MVNO
During the Mobile World Congress in Barcelona, Google’s SVP of Products, Sundar Pichai confirmed rumours that the Internet giant is going to launch its own MVNO in the US. While Mr. Pichai wasn’t precise about the start date and said that it will happen „in the next few months”, rumour has it that Google may kick off this project even this month. Little is known about the project, but Google’s MVNO will probably piggy-back on both T-Mobile and Sprint. We don’t know yet whether it will be a nationwide network, if it focuses on PAYG SIM cards or contracts, and what kind of tariffs and rates it will offer. However, it is clear that their unique selling point is the mobile coverage and call quality.
The cornerstone of Google’s MVNO will be to provide mobile coverage through it partnering operators but also with the use of Wi-Fi networks. Services using voice-over-Wi-Fi are not an innovation, but Google wants to provide consumers a possibility to be able to dynamically and seamless change between Wi-Fi and mobile network, depending on the signal quality. Apart from solving the issue of dropped calls, using wireless will extend mobile coverage greatly. If this plan turns out to be a working idea than it might revolutionise the market and bring in more importance of voice-over-Wi-Fi.
Google claims that its MVNO will initially be a small-scale project that will not threaten American operators. Its goal is to showcase the new solution on the telecoms market and serve as a model that might be adopted by other providers in the near future.